Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Profit: Maximize long-term return while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
We always try to do the right thing.
We are data-based and intellectually honest in advocating proposals, including, recognizing risks.
We focus our resources to achieve leadership objectives and strategies.
We accept personal accountability to meet our business needs, improve our systems and help others improve their effectiveness.
We are determined to be the best at doing what matters most.
We have a compelling desire to improve and to win in the marketplace.